Whether it is push or pull

or a little bit of both, we

know how. It could be an

ad, or equally a film

launch, or a new way to

experience the brand

through digital streaming,

or a consumer /

corporate event that is

multi-sensory and changes

perceptions, or radio

coverage, or wine tasting,

or the winners of Britain’s

Got Talent, collateral or

word of mouth (WOM) social

networking, or part of your

mobile startegy, it goes

on… and can be a stand alone project or one that is part of a long term integrated campaign, which creates greater saliency in your market and primacy for your brand.